Dave Titus - Chairman and CEO
David Titus is Chairman and CEO of PerfectForms and also serves as President and CEO of the San Diego Venture Group, a non-profit organization dedicated to supporting the venture capital ecosystem in San Diego. David began his career in venture capital in 1986 and in 1997 formed Windward Ventures to invest in early stage technology companies in Southern California. Prior to entering the venture capital business, he was a founder and Senior Vice President of his own start-up, Silicon Valley Bank, where he led the Technology Division.
David has served on the boards of over 25 companies, including 2 public companies. David is a member of the Board of CONNECT and former officer of the Western Association of Venture Capitalists. David has a B.A. in Economics from the University of California, Santa Barbara.
Aaron Anzelc - COO
Aaron has over 25 years of operations and quality experience.
He was part of the original team that launched General Electric's Six Sigma program in 1995. While in charge of quality for Large Steam Turbines, he used six sigma techniques to drive a 92% reduction in defect rate, reduced customer complaint costs by 51% and assembly cycle by 72%, achieving certification as a Six Sigma Master Black Belt. He led the day-to-day operations for a General Electric's Trade Payables business, responsible for over 35,000 transactions per day or $16.7 billion in annual fundings, through significant efforts improving financial controllership, Y2K readiness and transitioning to a global model.
He led Intuit's Tax Division Process Excellence strategy, implementing business measurements, training programs, project selection and execution mechanisms. He personally mentored business leaders and teams in problem solving, statistical analysis, process design and change facilitation. He drove significant insight on customer needs and performance issues that led to over $1.2 Million in revenue benefit.
Aaron has a B.S. in Materials Engineering and a M.S. in Manufacturing Engineering. He is also a Certified Quality Engineer through ASQ. He currently teaches online courses in Six Sigma for the University of California San Diego.
Paula Selvidge - Chief Sales and Marketing Officer
Paula Selvidge has extensive experience creating business solutions and designing software interfaces to meet customer needs. She offers a blend of academic accomplishment, a Ph.D. in Human Factors Psychology, and industry credentials, Six Sigma Black Belt, which contributes to a keen understanding of the factors that define business success. This unique background is complemented by a proven ability to identify key organizational issues and devise an actionable strategy to ensure measurable results.
In her role as a consultant for human factors and Six Sigma projects, Paula contracted with Fortune 500 companies and industry leaders, such as Microsoft, IBM, NCR, Dell, and Akamai Technologies. She led client efforts for user-interface design, usability evaluations, and process improvement projects.
At DST Systems, she managed a team of human factors professionals responsible for all aspects of the user-experience for the world's largest shareholder recordkeeping system, supporting approximately 120 million mutual fund accounts. This team was responsible for interface design and usability testing for mutual fund and retirement systems that averaged 1 million transactions a day. At H&R Block, she implemented a cross-organizational content strategy targeting tool consolidation, a shared content model and a new content creation process for all tax related content. This effort realized $1.3M in savings and reduced the tax content pool by 40%.
Mohan Padbhanabhan - Chief Technology Officer
Mohan Padbhanabhan is the Chief Technical Officer of PerfectForms, Inc. Mohan has over 12 years experience in all facets of Information Technology Management. His technical leadership roles have spanned management of large scale development environments with offshore resources to small startup entrepreneurial initiatives. In his prior position with H&R Block, Mohan initiated a project to develop a common platform for both desktop and web applications for the flagship digital tax product, serving over 5M customers. While serving as Chief Technology Officer at TaxNet, an online tax software startup, Mohan led the development of a new tax application from inception to launch in just 3 months. By the end of the tax season, 80,000 customers prepared their individual returns with TaxNet. Mohan has a proven track record of successfully aligning IT with organizational objectives and ensuring quality, on time deliverables.
