5 Workflows to Make Your Small Business More Planet-Friendly
Sustainability has gone from being a buzzword and “feel good” proposition to being good business. Waste is one of the biggest resource drains on any type of business. The businesses that get a handle on wastefulness are the ones with more comfortable profit margins.
Significantly boosting the planet-friendliness of your business doesn’t have to require installing solar panels on the roof or other major changes, because you can do quite a bit simply by rethinking your workflows. With the right workflow software, you can streamline your workflows while minimizing the waste your company generates. Here are five workflow processes that can make your small business more environmentally friendly.
1. Incorporate Sustainability into Your Vendor Selection Workflow
Reviewing vendor contracts on a regular basis is smart to begin with. While it’s good to have strong, long-lasting vendor relationships, it’s also good to know all your options. Therefore, when it’s time to review vendor contracts, or when it’s time to establish a new vendor contract, ensuring that consideration of the vendor’s sustainability is factored into your choice is an excellent way to reduce your company’s environmental footprint. When you put out requests for proposals or otherwise solicit vendors, make it a point to learn about their sustainability practices before choosing.
2. Ramp Up Digital Advertising
Print advertising may not be dead, but digital advertising is thriving, particularly mobile advertising. People tend to have their phones within reach at any time of the day or night, and if your business isn’t taking advantage of powerful social media and digital advertising as part of your overall marketing strategy you could be missing out on a lot of sales. Just as you review vendor contracts regularly, you should review your marketing strategy and workflows regularly. Some of the newer advertising platforms (like Instagram advertising) are astonishingly powerful and cost-effective, using far less in terms of resources than reaching a comparable number of people through print.
3. Encourage “Green” Commuting and Work Practices
When your business workflows are available on your company network, you open up possibilities of workers telecommuting. Studies have shown that working from home does not lead to slacking, and having employees telecommute just one day per week can significantly cut down on the amount of carbon dioxide emitted into the atmosphere. If telecommuting isn’t possible for your business, consider adding helpful workflows, such as an app that helps people connect with people in their part of town for carpooling, or that helps employees learn their public transportation options for commuting as an alternative to driving themselves.
4. Make It Easy for Employees to Recycle
Don’t keep recycling bins in an out-of-the-way corner, or people won’t use them. Put aluminum recycling bins in the break room and paper recycling bins next to the printer and copier. Provide paper recycling bins for the offices of people whose work requires a lot of paper use. You could even have fun monthly contests that reward environmental responsibility. People who regularly recycle could have their names put into a hat for a prize drawing or the department that recycles the most aluminum cans this quarter could be rewarded with a pizza luncheon.
5. Focus on the “Reduce” in “Reduce, Reuse, and Recycle”
We’ve all heard the phrase “Reduce, reuse, recycle” as a prompt toward more planet-friendly behavior. While all of these actions are good, some have more impact than others. Specifically, reducing resource use in the first place has a greater effect than using resources, then having to find ways to reuse or recycle them. Workflow software that eliminates paper from your business processes is a fantastic way to reduce resource use. Any time you use form software to create an electronic version of a paper form you cut down on the physical resources required to accomplish tasks.
PerfectForms is more than form software. It’s comprehensive form and workflow management software that can be one of your best allies in making your business more environmentally responsible. Creating pixel-perfect electronic survey forms and online forms workflow with PerfectForms doesn’t require programming because you can drag and drop essential elements into place. PerfectForms is mobile-friendly for your employees on the go, and it’s one of the best investments you can make if you want to reduce the physical resources your company relies on. Best of all, you can test drive PerfectForms for free by signing up for a trial. Check it out and see how the right workflow software can make your company friendlier to our planet.