Design Your Online Forms for a Better Brand Experience
Whether or not your business is based on e-commerce, you probably have online forms. If you run a B2B company, those forms are probably landing page forms and other types of registration forms that you use in the process of lead generation. For B2C companies, order forms are probably the most important of your online forms.
Like it or not, your online forms affect how your brand is perceived. If it looks as if you’ve spent a lot of resources on a splashy site, but your forms are lackluster, it will give people pause. To create online forms that draw the right kind of attention, you have to consider your overall brand strategy and plan forms accordingly.
Get the Look and Feel Right
Your brand probably has certain color schemes, fonts, logos, and other identifying features, and your online forms should have these features as well. This way the people using your online forms have continuity of experience throughout your site. When you create online forms, make sure their look and feel are in harmony with the rest of your branding. Dull, strictly-business forms can make interested parties feel like once they have your attention, they don’t bother to try and make their experience enjoyable.
A/B Testing Can Reveal Surprising Insights
Sometimes the only way to find out which version of a form works best is to test both versions. Something as small as the wording on your “Submit” button (which, by the way, should rarely just read “Submit”) can make a measurable difference in how many people click through. You’re also wise to keep forms as brief as possible, particularly if you have a lot of people accessing your site via mobile. When people see a huge, detailed form standing between them and the content or the merchandise they’re interested in, they can tune out surprisingly fast.
Mobile Friendliness Is Essential
Keeping forms brief is part of your mobile friendliness approach, but there are many other things you can do as well. The less typing your mobile users have to do, and the more they can simply tap on a button, or use drop-down menus, the better. With every year that passes, fewer people encounter information about their favorite brands in a desktop or laptop environment and more access that content on a tablet or phone. Your online forms should display perfectly on a range of devices and should recognize the fact that many users won’t have the benefit of a full-sized keyboard when completing them.
Where You Place Your Forms Is Important.
While there’s nothing wrong with putting contact information or other brief forms on the same page as your blog posts, you should also have some web real estate dedicated to a landing page and other information gathering forms. Again, A/B testing can tell you which location for a form gets the most action. These tests don’t always confirm what your hunches suggest, so keep an open mind and be prepared to create online forms accordingly. Make them easy to find, and easy to submit, particularly on landing pages, where you should forego your usual navigation menus so that the user’s attention is on form completion.
When you create online forms using PerfectForms’ online form builder, you can be confident they look perfect and perform exactly as you need them to. PerfectForms requires no programming and allows you to drag and drop form elements into place, including logos and graphics, and of course you can use the fonts and colors that you normally use in your branding. That way your forms and other parts of your website form a harmonious whole.
PerfectForms also offers mobile-friendliness, which is essential in today’s business world. And modifying forms is easy, so you can do A/B testing without major upheaval. Best of all, you can test drive PerfectForms for free by signing up for a free trial. See how easy it can be to create online forms that your customers and leads will be happy to encounter.
Tags: online forms