Expert Interview with Antonie Potgieter Of Tribulant Software On WordPress Plug-Ins

It has never been easier or quicker to start an online business, with websites like Squarespace, Weebly, and many more offering to build you a beautiful website instantly.

This creates an opportunity for someone to capitalize on new and innovative ideas, riding on creative momentum while the ideas are still fresh and the energy is still high.

Not everyone with a good idea is already an e-commerce expert. Getting lost in obtuse programming code and unknown systems is a surefire way to lose momentum. Third party software is a lifesaver in that someone else does the hard work for you.

WordPress is a popular choice, powering 48% of Technocrati’s Top 100 Top Blogs as well as a total of 74.6 million blogs as of February 2014, according to

Tribulant Software is a company that specializes in a full range of elegant WordPress plugins for every aspect of e-commerce, from a shopping cart plugin to a newsletter generator and much more.

Tribulant Software’s Antonie Potgieter took a moment to tell us about his company and some of its features, and share some insights on how to make your own WordPress site the best it can be using WordPress plugins.


Can you introduce us to Tribulant Software? Where are you based out of? When was your company founded?

Tribulant Software is a company based in South Africa that was founded in 2009. We develop, market and support premium WordPress plugins and related products.


What inspired you to form Tribulant Software to begin with? What did you feel that other plugin companies were missing?

The business started with an email/newsletter plugin for WordPress since there was a market for it. So we developed other plugins as the market and WordPress users required further software for their websites.


Tribulant Software offers a wide array of WordPress plugins, including many in a plugin bundle. What’s included in the bundle, and what kind of businesses would most benefit from it?

Our WordPress plugins bundle includes a Shopping Cart plugin, Newsletter plugin and Banner Rotator plugin. It can be used by anyone, really, from an individual posting blog posts and selling custom services to large companies/organizations with big e-commerce sites doing hard-core email marketing.


You also offer an FAQ plugin that lets companies automate the FAQ section of their websites by managing groups of questions. What are some reasons a company might want to go this route? What are some of the advantages?

Yes, that’s right, the FAQ plugin allows your users to submit questions on your website. Some questions may be irrelevant, but many of these questions are frequently asked questions which can be published with thorough answers onto the WordPress website. As a result, you are able to provide your users with quick answers to regular/common questions, which saves you time in communication and support as well.


You also have a banner rotator plugin. Can you briefly describe what this one does? What are some advantages of changing the banner frequently? How often should companies be switching up the graphics on their website to make it look fresh and interesting and keep people’s attention?

The Banner Rotator plugin lets you publish image, Flash and code ads on your WordPress website in various ways. Banner ads can be organized into sizes and zones, and can be displayed in posts/pages or widgets or even be hardcoded into the theme.


How tech savvy does someone have to be to install your plugins?

Knowlege of WordPress is essential, and then some knowledge of the Internet and technical terms are a plus. The plugins are designed and developed to be as user-friendly as possible, so anyone with willingness and a goal in mind can use them with ease.


For companies that have not yet taken the plunge, what are a few reasons for a company to start a WordPress blog/site? How can it be used to help SEO rankings as well as raise potential customers’ awareness of a company’s existence?

WordPress is an amazing platform. It can be used for anything from blogging to running large scale websites with big communities. If you feel the need to launch a website, I will highly recommend WordPress. There is a wide variety of plugins and themes available to achieve just about anything.


How much time and money does a company stand to save by using your plugins? Can you give a few examples of other things businesses might do with the time and money they save?

Most of our plugins are not specifically aimed at saving money, but rather at monetizing and making money. For example, with our Shopping Cart plugin, you can sell services, products, and much more.

With our Newsletter plugin, you can market and promote your existing services, products and more. With our Banner Rotator plugin, you can monetize the traffic of your site by putting 3rd party banner ads and gaining earnings from clicks/impressions.

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