How Automated Workflows Can Improve Content Marketing

Content marketing has a lot of moving parts. You have to define your goals, audit your current content to understand what's performing well, generate new ideas, assign content creation, edit the content, post it, and finally monitor its performance. 

Automated workflows help companies manage these many tasks while minimizing confusion and keeping the content marketing team all on the same page and up to date. Let's talk about how workflows can be developed for content marketing tasks and how the right workflow software is essential.

Group of people sitting around a table working at laptop computers

What is an automated workflow?

Workflow automation is a series of automated steps that have been put together in a way that makes an overall process easier.

These workflows can be used for all sorts of business processes, but of course, we're going to discuss how you can use one to make your company's content marketing strategy that much easier.

How can automated workflows improve content marketing?

Content marketing isn't typically a strategy that people realize can be improved with automation. While it's mostly keyword, research, content planning, content creation, and publishing, there are still processes that can be improved with an automated content marketing workflow.

What does your content marketing process look like right now?

Many companies have several cooks in the kitchen when it comes to content creation. The SEO specialist does keyword research to determine which keywords are most likely to rank. Then it's assigned to the writer, who creates an optimized article around the keyword. 

After the writer is finished, it hits the editor, who makes sure the keyword is used enough times, there are enough inbound and outbound links, and more. The graphic designer then puts together the graphics for the publication and promotion of the article. 

And finally, it's published on the blog and sent through the promotion strategy.

Illustration of laptop computer and document labeled blog

Making sure you have a set process for content marketing is step one in your workflow management. Each person involved needs to know what their role is and when in line it happens.

You can easily create a workflow that assigns the task to each person in the pipeline as each portion of the project is completed. This helps to ensure that no pieces in the process are overlooked, and the article is created seamlessly.

There are also ways to create workflows for your SEO analysis, writing, editing, and promotion strategies. Put together checklists to adhere to so no one forgets any piece of the puzzle. Make sure you take note of the best platforms to share your new article on so that it gets the most traction possible.

Putting together workflows for your content marketing is the best way to make sure that nothing gets lost in the shuffle, especially if there are multiple people on the team working on these articles.

How can I create a workflow for my content marketing strategy?

Putting together workflow applications is our specialty! Take a look at our workflow software to find everything you need to put together a more organized and automated content marketing process.

Watch the demo now to find out if our software will work for you and the way you manage your content marketing. The great thing is that it can be adjusted to fit nearly any process, so we highly recommend you give it a try.

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