How to Optimize Your Web Forms

Online web forms can be a useful asset for converting qualified visitors to your company’s website into prospects and leads. However, people often worry about giving away too much information via web forms. Luckily, there are ways to keep your potential leads from getting scared off before providing useful information.

Be sure to make the form page appealing. Opt for a clean, uncluttered form. Too many instructions may frustrate your prospects, while a clean form will encourage a visitor to feel more comfortable with the form.

Establish trust by including a privacy policy. This is essential, since many visitors want to know exactly how you will be using their information. Another important way to maintain trust is to keep your form feeling familiar. Maintain the familiar “First Name, Last Name, and Email” flow first, and then add any additional information requests under those fields.

By incorporating these suggestions, you can be sure your forms will be filled out completely. PerfectForms allows you to create sophisticated website forms for your business to utilize — instantly.

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