Online Form Design Can Make or Break Survey Projects

Survey worksheet with a pencil lying on top.

Paper surveys are passé, and they’re not great at collecting data that can be trusted.

Businesses of all kinds use online surveys. Not only do retailers periodically survey customers after they have completed purchases, there are some companies that provide survey services as part of what they do. Consulting companies are an example.

The right survey, delivered in the right format to the right person at the right time can yield incredibly valuable data and help businesses improve their products and services, as well as how those are delivered. People are used to completing surveys that are given as online forms, and increasingly, they’re answering surveys on their mobile devices. Surveys on mobile devices can be particularly effective and convenient if they’re designed to take the mobile experience into account.

Online form software can be used to create customized surveys that are user-friendly and mobile friendly. What’s more, these surveys can start delivering insights very quickly.

Well-Designed Surveys Likelier to Draw Participants

Think about it: when you’re presented with an enormous, in-depth survey after completing a purchase, you’re not likely to want to respond. It’s like turning in a school assignment and then being presented immediately with a final exam. Surveys presented as well-designed online forms, however, are far more inviting. People would rather answer one or two questions on a “page” and then go to the next page than endlessly scrolling down a lengthy document.

Moreover, the easier you make it on the user (particularly the mobile user) with the use of radio buttons, drop-down menus, and other tools that minimize typing, the more likely you are to get a decent participation rate.

Surveys Demand Customized Online Forms

No business is exactly like yours, and no prefabricated survey template is likely to meet your needs exactly. However, the right online form software makes it easy for you to create online surveys from the ground up, precisely designed to meet your needs. Consulting and survey firm Affinity Management Group creates custom online surveys for Fortune 500 companies across several industries, and they rely on software that has the flexibility and the power that allows them to build and deploy surveys with a minimum of friction.

Woman lying down looking at a laptop screen.

Well-designed online surveys are convenient and almost fun!

Data Collection and Data Analysis Can Start Simultaneously

Perhaps the best thing about using powerful online form software to build and deploy custom online surveys is the fact that the data that is collected can be immediately routed to more than one destination and can be processed at once. Nobody has to collect and enter survey data, because the survey process itself takes care of it. And if more than one department head at your company needs to know which geographical area survey participants are from, the data can be automatically sent to them.

The easier you make it for people online or on mobile to participate in online surveys, the higher the participation rate, and the more confidence you can have in the data collected. The analytics can work with the data you have right now, and they can be re-run as more survey data comes in. And all this can be done automatically, so it’s not only easy on survey respondents, but on your employees too.

The Affinity Management Group chose PerfectForms as the online form software they wanted to create and deploy the surveys they design for their clients. According to the company, “PerfectForms allows Affinity to quickly and easily execute surveys, which provides Affinity’s customers with the business edge they need to create effective marketing campaigns and make solid business decisions.” Moreover, survey response rates increased significantly, maintenance costs dropped, and the entire data collection workflow was streamlined.

You can try PerfectForms for free by signing up for a free trial. You’ll be amazed at how easy and straightforward it is to create perfectly customized online forms for a huge range of applications, including customer surveys, employee onboarding, ordering, purchase orders, and more. Give it a try and see for yourself!

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